Online booking will revolutionize the salon and spa industry in two areas!
1/ How salons improve their customer service so as to retain existing clients and maximize their potential revenue?
In a recent survey by Mintel 47% of avid and regular users (2-4 times a month) of Health and Beauty salons said they would like to have more treatments but don’t get around to organising it. This perhaps reflects their busy lifestyles. What does this mean to the spa? It’s simple, if a client can gain instant access to book 24/7, they will book more treatments. Clients will migrate to those businesses that provide a great service not only in the treatment room, but on the way in and out. That includes at the time of making an appointment. Great collaboration tools enable customer retention. Online appointment schedulers are a key aspect.
Your customers are probably busy during the day either at work or looking after the kids or both. When they have time to relax and think about visiting you, you are closed, so they think “I will do it tomorrow”. But “Tomorrow never comes” and you have lost a sale. If however you could take bookings online, they simply go on the internet and book an appointment.
2/ How salons attract new clients in an ever competitive market?
Customers are going online more and more to research products and treatments. The ability for a business to integrate with modern publishing systems, gift voucher networks and directories will be crucial to attract new customers. Salons and spas that provide real time online appointment booking systems will be able to publish interactive ads on these digital marketing channels, newsletters or beauty blogs. Again high quality brochure websites alone are not sufficient. They must include the ability to complete the transaction while the user is online.
YouBookIn innovations for 2008
YouBookIn will be extending it’s system to enable Salons/Spa’s publish their website directly from it’s application. It will include the ability for salons to create their own online communities, advertisements, blogs and announcements, all complimented by YouBookIn’s real-time interactive booking system and online appointment scheduling manager. We will be extending the credit card services to enable laser payments. Finally an online product catalogue will enable the salon to e-tail their products to their trusted customers.