Tuesday, April 27, 2010

Are You Losing Customers?

Many health care and beauty businesses spend a lot of money on marketing, trying to get new customers but are ignoring the potential to increase sales to their existing client base.

In a survey a few years ago by Mintel 47% of avid and regular users of Health and Beauty salons said that they would like to have more treatments but don't get around to organising it.

What can you do to ensure that you are not losing business because your customers didn't get around to making an appointment.

  • Always try to make the next appointment before your customer leaves the premises.
  • Ensure that your reception and telephone are always covered, staff however are expensive and this is not feasible for many small businesses.
  • Ensure you check your voicemail and e-mail frequently and follow-up promptly.
  • Make it easy for your clients to book 24/7 by offering on-line booking from YouBookIn.
  • If you already have on-line booking make sure you tell your clients, display it prominently on your web site and mention it on your voicemail.

Don't make it difficult for your clients to make appointments.

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