Wednesday, January 13, 2010

Improve the effectiveness of your Web Site with Online bookings.

Many if not most consumer facing businesses now have their own website. Whether you are a beautician, a therapist or health professional, this is your online brochure and your shop window to the world. Websites are a great way to advertise your business and tell your clients and potential clients abour your business and your latest offerings. But there is one problem.
How do you get people to regularly visit your website?
When you first set-up your site you told your friends and clients about it and probably had a lot of hits but since then interest has faltered, this is not unusual.

A lot of useful SEO (Search Engine Optimization) work can be done to ensure that people searching the web for your type of business will find you, but this doesn't help you in getting your existing customers to visit your site on a regular basis. This is extremely important as you are much more likely to sell to , or get repeat business, from an existing client than from someone who has just found you.

You need to give your customers a reason to keep returning.

One way to do this is to offer online bookings via your web site. When your clients go to your site to book an appointment they will stay to read your latest News and offers.

An Online appointment button on your site can greatly increase the effectiveness of your site.

Sample button

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