Friday, January 29, 2010

How to Setup your Servives on YouBookIn

Watch this short video to see just how easy it is to setup your services on YouBookIn.

On YouBookIn services are fully customisable. You decide which services to add, their duration, price, whether or not you require a deposit and even whether or not you want that particular service to be available for online bookings.

So, whether you practice traditional Chinese Medicine or give piano lessons, Youbookin is suitable for your business.

Tuesday, January 26, 2010

How Online Appointments help Prevent 'No Shows'

No Shows!

Everyone hates them, if somebody doesn't buy a product in a shop today the proprietor can sell it to someone else tomorrow. But your time is the most perishable commodity you have, if a client doesn't turn up for an appointment with, for example a dietician or physiotherapist, then that slot is lost forever unless they are very lucky and get a walk-in client.

So what can you do to minimise No Shows?

Let's look at the reasons for No Shows and how YouBookIn can help.

1. The Client forgot.

Sometimes just an excuse but often a genuine reason.

With YouBookin your client will receive an email and/or an SMS reminder and is therefore less likely to forget.

2. The Client had the wrong Time or Date

YouBookIn's confirmation and reminder service will help greatly in eliminating this problem.

3. The Client is too Embarrassed/Scared/Shy to call and cancel.

Pathetic but true. Research has shown that some clients hate calling to cancel and keep putting off that call and then either give minimal notice or never call. YouBookIn's online cancellation facility gives them the opportunity to cancel as early as possible and that gives you the maximum time to refill that slot.

4. The Client is so self-centred and selfish that they couldn't be bothered to cancel.

Taking a deposit or prepayment and keeping it as a cancellation fee is one of the few ways of dealing with this type of client. Deposits are however not suitable for all types of businesses and you will have to weigh up the perceived negative attitude of some clients to them against the benefits of reducing and getting some payments for No shows.

YouBookIn offers the following options if you wish to take deposits.

a. Take deposits for all or just New Clients.

b. Specify which services you wish to take deposits on.

c. Set different amounts for different services.

We at YouBookIn recognise that every business is different and we give you the flexibility to set your own rules for cancellations and deposits. This is a case where 'One Size' does not fit all.

Grow your Business with YouBookIn's online scheduler.

Friday, January 15, 2010

Create an account and take a free trial.

Watch this short video to see how easy it is to create an Account with YouBookIn to take a free trial.

No credit Card details necessary for the free trial of our online appointment scheduler.

Wednesday, January 13, 2010

Improve the effectiveness of your Web Site with Online bookings.

Many if not most consumer facing businesses now have their own website. Whether you are a beautician, a therapist or health professional, this is your online brochure and your shop window to the world. Websites are a great way to advertise your business and tell your clients and potential clients abour your business and your latest offerings. But there is one problem.
How do you get people to regularly visit your website?
When you first set-up your site you told your friends and clients about it and probably had a lot of hits but since then interest has faltered, this is not unusual.

A lot of useful SEO (Search Engine Optimization) work can be done to ensure that people searching the web for your type of business will find you, but this doesn't help you in getting your existing customers to visit your site on a regular basis. This is extremely important as you are much more likely to sell to , or get repeat business, from an existing client than from someone who has just found you.

You need to give your customers a reason to keep returning.

One way to do this is to offer online bookings via your web site. When your clients go to your site to book an appointment they will stay to read your latest News and offers.

An Online appointment button on your site can greatly increase the effectiveness of your site.

Sample button

Online Appointments for Everyone

Online appointments for everyone

I am still surprised to occasionally get asked ‘Why should I get an online appointment system?’

The simple answer is ‘Because that is where your customers are!’ bbu to emphasis the point I usually ask a follow series of questions

  1. Do your customers ever book a flight online?
  2. Do your customers use online banking?
  3. Do your customers ever buy anything on EBay or Amazon?

If the reply is ‘No!’

I just agree with them and say online appointments are probably not for you.

But if the reply is the more usual

‘Of course they do – doesn’t everybody?’

The conversation will go something like this.

‘You should look at YouBookIn and its competitors not primarily as an administration tools to help you manage your business, which of course they do, but as a key marketing tool to help you Grow your Business.

Online appointments enable your clients to book appointments 24/7. If you restrict your clients to making bookings from 9am-5pm, which coincides with most peoples working hours, they often have to make a special effort to make that appointment, such as find a private spot out of their bosses and colleagues hearing. With online appointments they can make that appointment while sitting at their desk at work or when they go home. Don’t forget that most people these days work in large open-plan spaces rather than private offices so private telephone calls are anything but private.

Making an appointment is even more difficult and frustrating for them if you do have a receptionist and you end up playing telephone tag with your clients.

Your clients and potential clients online are not just 20 to 40 year olds. Sites such as and Friends Reunited are very popular with people in their 50s and 60s, whilst not having the mass appeal of Facebook and Youtube; they still measure their membership in the tens of millions.

If your clients are active on the web so must You.

Don’t be left behind – Go Online